Brand System — Internal Reference

Dana Ehrlich

eXp Realty · Los Angeles • Burbank • Studio City • Sherman Oaks • Hollywood Hills • West Hollywood

Brokerage

eXp Realty

Color Palette

All brand colors expressed as CSS tokens. Use semantic variables in code — never raw hex.

#1E6BB0

French Blue

#1A5C97

Blue Dark

#3D89CC

Blue Light

#D4A017

Gold

#161B26

Near Black

#F7F8FA

Off White

--brand-blue-subtle

--brand-gold-subtle

--muted

--border

Typography — Inter

Single font family. Weight and size create all hierarchy.

Display H1

Inter 700 / 48px / -0.02em

Section Heading H2

Inter 700 / 30px / -0.02em

Card / Sub-section H3

Inter 600 / 20px

Body text. Readable at any screen size. Used for property descriptions, bios, neighborhood guides, and all supporting content across the site.

Inter 400 / 16px / 1.6

Caption / meta text — agent name, date, area label

Inter 400 / 14px

Label / Eyebrow — Studio City, CA

Inter 600 / 12px / widest / uppercase

Button Styles

Three variants. All use Inter 600, 15px, 0.5rem radius, consistent padding.

PrimaryFrench Blue bg / White text / Blue shadow on hover

SecondaryGold bg / Near-Black text / Gold shadow on hover

OutlineTransparent / French Blue border + text / Light fill on hover

Card Style

White background, subtle border, 0.75rem radius, soft blue shadow. Lifts on hover.

Studio City, CA

3 Bed / 2 Bath Home

12,000 sq ft lot · Updated kitchen

$1,295,000

Local Area Expert

Deep knowledge of Los Angeles neighborhoods, school districts, and market trends.

Explore Areas

98%

Client Satisfaction

Based on verified client reviews

Section Spacing

Consistent vertical rhythm. All full-width sections use these padding rules.

--section-y

5rem (80px) top & bottom padding

--section-x

1.5rem (24px) — grows to max-w-5xl centered

Gap (cards)

1.25rem (20px) between cards in a grid

Max width

max-w-5xl (1024px) — content containers

CTA Section Style

Deep blue gradient background. Single focused action. Short copy — no fluff.

Ready to Make a Move?

Let's Talk About Your Home Goals

Whether you're buying your first home in Burbank or selling in Sherman Oaks, Dana Ehrlich brings local expertise and straight answers.

Icon Style

Lucide icons, 20px, 1.5px stroke. Housed in rounded square chips — blue for primary actions, gold for highlights.

Home

Location

Contact

Rating

Trust

Market

Clients

Awards

Verified

Reports

Saved

Showing

Image Style

0.75rem radius on all images. Featured/hero images get a 3px gold border. Always with descriptive alt text for accessibility and SEO.

Standard — 0.75rem radius

Featured — 3px Gold border

Agent Photo — circular, gold border

Trust Section Style

12+

Years in LA Real Estate

200+

Homes Bought & Sold

Neighborhoods Served

5★

Average Client Rating

Licensed California REALTOR

eXp Realty Certified Agent

LA Metro Local Expert

Usage Rules

Apply consistently across all pages. Non-negotiable.

Use French Blue for all primary actions and links
Use Gold only for accents, highlights, and secondary CTAs
Inter 700 for all headings — no exceptions
Always include alt text on every image
H1 per page only — one clear primary intent
No placeholder copy on published pages
Maintain Fair Housing compliant language
No legal, tax, or financial advice in copy
Section padding: 5rem vertical, 1.5rem horizontal
Cards lift 2px on hover with shadow deepening
Trust section always uses French Blue background
Gold border on featured images and agent photo

Inspiration & Reference

Primary design and structural inspiration for the website.

Valerie Fitzgerald

Use this site as the primary design, layout, and copy inspiration. Focus on the clean luxury aesthetic, clear property showcases, and professional tone.

View Reference